Your whole organisation is now mobile enabled

Mobile app launch announcements lend heavily on taglines like “we shrunk the app to fit right in your pocket” and “do everything you can in the office, on the road”. Maybe that works when your app doesn’t do very much – but Fuseworks on the desktop delivers a rich toolset to surface, package and analyse news. Miniaturising those tools to … Read More

Media monitoring: Deciding what matters most

When people talk to us about media monitoring, the first thing we ask is what most matters to them when selecting a service. The answers vary, sometimes a lot – but there are five reoccurring themes. These five things that customers want from media monitoring have shaped all the decisions we’ve made when building Fuseworks. They’re what’s important to us. … Read More

2017 – Year in review

2017 was a year of refinement and expansion for Fuseworks. During the year we did a feature by feature review, often working collaboratively with customers, to identify opportunities to polish and extend the Fuseworks experience. No part of the app has been left untouched, from the hosting infrastructure, through to performance-focused changes to the front end, and the workflow of … Read More

MetService Case Study

Jacqui Bridges is General Manager Corporate Affairs at MetService, New Zealand’s national weather authority. “Monitoring will always be vital for us,” says Jacqui, so with more than twenty years experience in communications, she’s thrilled to have found a service she can rely on. Can’t beat local knowledge Fuseworks is proud to be NZ owned and operated. We believe this gives … Read More

Media release best practice: Finding a beautiful, unique lure

Words matter… especially when trying to grab the attention of journalists. The average journalist is inundated with news tips all day, every day. Here’s what the Fuseworks PR newswire looks like on a typical weekday: That’s an average of over 20 releases an hour from 9am-5pm and peaks at more than 30. It makes it just a wee bit tricky … Read More

AVEs, Megafonzies and other silliness

If a measurement is silly nonsense, it should at least be funny silly nonsense. Consider the Megafonzie, the Beard Second (the distance that the average beard hair grows in one second), or my personal favourite, the Banana Equivalent Dose (did you know, to receive the amount of radiation Japan’s Fukushima disaster leaked, you’d have to eat 76 million bananas). AVE … Read More

TV, radio: More, more, more

With the expansion of the team at Fuseworks this year, we’ve ramped up the number of TV and radio digests we’re creating. So now, as well as covering print newspapers, online media and raw PR news, we’ve got radio and TV wrapped up too. And our customers are loving it. Our new bulletin feature shows customers where exactly a story … Read More

2016 – Year in review

What a massive year! 2016 was something of a tipping point for Fuseworks as customer numbers grew and customer requests dominated an extensive product development program. A cluster agreement with national sporting organisations early in the year was followed by a similar deal covering State sector organisations a few months later. Together these agreements, combined with a big jump in … Read More

We’ve built a custom news tracking hub for your organisation

As valuable as timely information is – we find that great comms and information management teams often feel that they’ve created a rod for their own back, in managing the endless stream of media reporting requests. It’s a classic ‘victim of your own success’ problem. The better job you do of getting the right information, in front of the right … Read More

Top tips for supercharging your media analysis

Media monitoring tools often include automated reports to help you visualise and understand coverage. We have a number of these automated analysis reports built into Fuseworks. Sometimes though, you need to delve deeper into the data – and automated reports can fall short. Our approach to helping clients take their media analysis to the next level, has been to provide … Read More