Taming the real-time news cycle

In media and PR the battle is the same – stay on top of and ahead of the stories of the day.  Manage the continuous stream of incoming information.   Separate the signal from the noise.  Don’t miss anything that matters.

It’s easier said than done.  Just in New Zealand there are more than 2,000 news articles, press releases and blogs published every day.  Add in social media and it’s tens of thousands of posts that need to be filtered, organised, analysed…and maybe responded to.

The ‘normal’ response to the explosion of published information we’ve witnessed in the last ten years is sadly consistent across organisations that manage information.

We’ve added new systems, new complexity and more hours to the day trying to keep on top of it all.

We keep doing what we’ve always done – subscribe to tired once a day clipping reports from traditional media monitoring companies and we’ve supplemented that with RSS readers, email alerts, social media aggregators and compulsive checking of our favourite websites.

We’ve ended up with an ever expanding list of tools that all exist in silos, all beg for time and attention and have the collective effect of making us work harder and longer.

The quest for efficiency and insight is losing out to the challenge just to keep our heads above the flood of information that’s now accessible.

At Fuseworks we figured there had to be a better way.

At Fuseworks we figured there had to be a better way.  The news cycle has changed dramatically – why hasn’t the way we manage that cycle kept pace?  Why is it so difficult to get real-time access to published and unpublished news?  To connect the dots automatically between related news?  Why isn’t there an easy way to track the origins of a news story?  Why is it so hard to analyse how well you’re are doing against your competitors?  Why does the location or medium where news is published affect what system we use to track and analyse it?  Why, if I want to analyse a news event, do I have to commission expensive custom reports…and know in advance that I’ll need them?

Over the last two years Fuseworks Media has been building a platform that squarely meets the needs of the news cycle as it exists today.

We’ve built a system that recognises that news publication is now continuous.  It’s a system built for both media and PR – because both groups play a critical role in assisting the other to meet their objectives.  Those objectives are of course different, but the process and systems required to meet them are strikingly similar.

We’ve built a new infrastructure for news. One that scales for the Internet age and rethinks the process of creating, tracking and analysing news from the ground up.

We’ve built a new infrastructure for news. One that scales for the Internet age and rethinks the process of creating, tracking and analysing news from the ground up.

It’s called Fuseworks and it’s available today.

You really need to see Fuseworks for yourself to fully appreciate the opportunities and efficiencies created by our new approach.  We challenge you to think differently and get a demo today.

Our journey to create a new infrastructure for news is ongoing.  We see a lot of opportunities to make Fuseworks even better – particularly in relation to social media and providing richer and deeper analysis tools.

Stuck in the trenches right now? Join our mailing list so we can keep you up to date on our quest to harness and tame the real-time news cycle.